The event brought together business representatives interested in practical information on intellectual property protection and the use of intellectual property rights, as well as direct consultations with experts from the Intellectual Property Office of Serbia.

The event opened with remarks by Bojana Krstić, Head of the Innovation Service; Daniela Zlatić Šutić, Assistant Director of the Intellectual Property Office of Serbia; and Zorica Obradović, Head of the Education and Information Centre.

The presentation “Intellectual Property as a Business Asset” explored opportunities for protecting trademarks, inventions, technical solutions, industrial designs and other intellectual property rights relevant to businesses. Particular emphasis was placed on recognising intellectual property as a valuable business asset that can strengthen competitiveness, foster innovation and create added value.

Participants also attended a presentation entitled “The Intellectual Property Office as a Partner to Business”, which introduced the services, available databases, information and support opportunities provided by the Intellectual Property Office of Serbia to businesses.

A key part of the event was an open discussion with experts from the Intellectual Property Office, giving business representatives the opportunity to ask specific questions and discuss challenges relevant to their operations. Topics included trademark protection for names and logos, patent protection for inventions, industrial design protection for product appearance, searches of existing intellectual property rights, and options for protecting new products and solutions.

The discussion also addressed the management and commercial use of intellectual property rights, encouraging the exchange of experiences and practical business insights.

The event provided businesses with practical guidance on protecting their innovations, while highlighting the support available from the Intellectual Property Office of Serbia.

Timely protection and strategic management of intellectual property are essential to maintaining a competitive advantage and transforming knowledge, creativity and innovation into business value.