UrbiGo startup is a pioneer in the world of smart home devices for urban gardening. Their smart garden uses advanced sensors that monitor plant health and special lights that replace the Sun. The user connects to his smart garden via iOS or Android mobile application, which allows him to grow and nurture favorite plants remotely. The UrbiGo app has algorithms that create ideal conditions for the different plants, and teaches user how to properly nurture them over time. It is also a unique platform, where modern, urban gardeners share their experiences and challenges they face.

The mission of UrbiGo startup is to bring this innovative, green IoT device to every urban home. Anja and her team hope that Katapult will help them with that.

Anja has found out about the Katapult through the network of her friends, also entrepreneurs. In the search process for support that can improve their business and attract investment, she has applied with her team to participate in the Katapult program. After the selection process, UrbiGo has become an integrated part of the Katapult community.

Finding investors and mentors who understand the complexity of developing an innovative hardware solution is the biggest challenge that the UrbiGo team is currently facing, as well as those who have successfully launched hardware and software solutions to markets outside Serbia.

Experienced Katapult mentors from various fields will make it easier for this startup to enter the European market. With significant financial support and assistance in structuring the financial plan for raising future investments, the UrbiGo team will acquire the knowledge and skills necessary for further development during the Katapult program.

Thanks to Katapult, UrbiGo has already received interest from several regional investors, as well as access to partners that will allow them to launch their solution on the Amazon platform and the European market.

Source: Innovation Fund